In the post-coronavirus world, it is the Soul Corporations® that will thrive. Companies whose people are on board and positive about making change happen – at the soul level. This movement aims to identify and implement what it takes to drive a business forward with soul.
In the blogs that follow on this website, we are featuring the insights from a range of key people in business and sports. We’ll be looking at why we need to sharpen our focus on the emotional and even spiritual wellness of our organisational cultures if we aspire to be a place where people want to work and do business with.
You know instantly when you make a connection with a business at soul level. It’s like arriving at a party that’s alive, friendly, open and welcoming.
These organisations have the ability to connect on a deep and personal level. Every engagement with employees is connected at this deep level. Executives lead with soul. Every team member speaks with soul. Customers receive an experience that is full of soul.
As we emerge from the crisis and our economies recover, people will judge organisations more keenly. They will expect a better customer experience and demand more for their money.
The companies that will come out on top are those that inspire everyone to want to help the business succeed. Organisations with a living heart and a soul, as well as a focus on the purely business end of things.
This project aims to provides leaders with practical steps leaders to turn their organisation into a Soul Corporation and meet that demand.
Many of the practices we can share have led to businesses winning award after award for best employer and customer experience.
What are the key elements that need to be on the agenda for tomorrow’s workplaces? How do we create a business that delivers healthy profits, but also creates a healthy, inspiring place to work for, supply to, and have as a valued presence in our communities?
We aim to help leaders and senior professionals form their own development agenda to create a business that is authentically purposeful, lives its values heart and soul, and has an inspiring vision that translates into the day-to-day actions and behaviours of its people.
We’ll also focus on what we can do as individuals, families and social groups to live a richer life.